Sweaterdoll Embroidery School – and thoughts on magazines

Today is publication day!  If you’re a subscriber then your magazine should have arrived in your inbox this morning.  If you haven’t seen it, then please do contact us and we’ll investigate and send you another link.


This issue – July 2016 was – amazingly number 66 – which means the Bustle & Sew Magazine has been in existence for 5 1/2 years!  I am so grateful to our loyal readership who have supported us over the years, we still have a few subscribers who have been with us since the very first issue back in January 2011!

Each month in the magazine we love to feature talented makers and business owners, and last month I was delighted to be able to include Allison Malacaria of Sweaterdoll.  Allison has recently changed direction away from softies towards hand embroidery and has established her own FREE online embroidery school ….


I totally recommend her lessons to you … she currently has eleven listed and plans to add more when she is able.  If you’d like to take a look, then please just CLICK HERE to visit Allison’s website.

When I was checking this link for you I was intrigued by the title of Allison’s latest blog post “Is the Craft Magazine a Dinosaur?” which sort of brings me back to 5 1/2 years of Bustle & Sew magazines.  Feeling a bit worried, I began to read, and was reassured that Allison was in favour of magazines, considering they brought an extra dimension to the crafting universe, especially when they are that little bit different to other things on offer (I think our magazine most definitely is!).   If you’d like to read the whole post, then please just CLICK HERE – I’m sure you’ll find it interesting – I know I did.


I have not had a chance to come over and thank you for including me in the Bustle and Sew “family”. Many weeks of web problems and magazine deadlines have made me a terrible correspondent of late.

But I really wanted to thank you and let you know how excited I am to be part of this online journey. I love teaching and was asked to create something I was doing locally for the global community and Embroidery School was born.

I have long been inspired by your work and think what you offer is massive! Your magazine is packed with goodies and your style is unique and delicious. Keep doing it, please! We all need you. 🙂


Aw, that is so lovely of you Allison, I love all of your work too, and you are so generous in offering your expertise in your Embroidery School – can’t recommend it highly enough xx


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